Want to get all eyes on your brand in 2024?
HUB’s co-founder and managing director Helen Hudson discussed how to differentiate and build your brand’s recognition at The GO! Network’s virtual workshop on Thursday!
Covered in this playback:
- Differentiation in category – How to define your points of ‘differentiation’ as a brand against your competitors
- Standing out for the right reasons – The common challenges in-house marketers face when it comes to developing and maintaining a clear ‘point of difference’ in their communication strategy
- Driving recognition with your USP – How different brands and industries can address these key points of difference across different stages of the user journey
- Next steps – Measuring ROI, continuous improvement, and building brand recognition for long-term value
