Bold, bright and beautiful.
That’s exactly how we would describe La Redoute UK’s new homeware collection – and the campaign creative that supported the launch!
The La Redoute Intérieurs x Roisin Quinn La Fleur collection, designed in collaboration with Interior Design Masters season five winner Roisin Quinn, comprises 20 bold and unique pieces including cushions, throws, candles, wallpaper, blinds, and prints.
As a long-standing creative partner for La Redoute UK, HUB was commissioned to bring this partnership to life through colourful campaign creative, including end-to-end planning and production for a five-day shoot in HUB’s in-house studios – inclusive of videography – and logo design, product packaging, wall art, print and digital assets.
“We are immensely proud that La Redoute chose HUB as its creative partner on this exciting collaborative project,” said HUB’s managing director Helen Hudson. “We have worked with La Redoute for many years, and our creative team couldn’t wait to get started on such a fun campaign. Our keen insight into La Redoute’s visual identity paired with their incredible expertise has made for a campaign that perfectly captures the essence of Roisin’s design aesthetic.”
“The customer response to this collection has been fantastic,” said Sarah Link, Marketing Director at La Redoute UK. “HUB went above and beyond to deliver a campaign that is not only high quality but also visually stunning, perfectly complementing both La Redoute’s and Roisin Quinn’s unique brand identities.
“Their in-house studios, integrated offering, and sector expertise made them the obvious choice as our creative partner for this project. However, it was their proactive approach and the dedication of their team that truly made delivering this campaign an enjoyable and successful experience.”
These assets have been used to launch the collaboration across social media, emails, print, press releases, and La Redoute’s website.
