TV sponsorship. It’s widely seen as the pinnacle of advertising, reserved for big brands who can spend millions on 12-month brand awareness campaigns.
The reality is much different. Truth is, brands of all sizes can and do get results from TV sponsorship – whether they’re sponsoring a beloved soap for 12 months or a sporting event for two weeks.
So, whether you’re a TV regular or you’ve never been on the telly before, what do you need to know about TV sponsorship as we head into 2025?
That’s what we’re going to divulge in our recorded panel event, ‘TV Sponsorship: How to get results with every budget.’
Hosted in collaboration with Prolific North and featuring panellists from ITV, HUB’s own in-house experts and more to be announced, this event will:
- Give marketers a comprehensive (and realistic) view of the current landscape of TV sponsorship
- Provide you with the best approaches to reach your target audience
- Offer actionable tips and strategies to build your own successful campaigns.
With 2025 just around the corner, now is the best time to get clued up on TV sponsorship and how it can transform a brand strategy!
Date: Tuesday 5th November
Time: 10-11am, with pastries and networking from 9:30am
Where? MediaCity, Manchester
Places are limited, so please email [email protected] to register your interest in attending the event or accessing the recording afterwards.
About the speakers
Jason Spencer, Business Development Director, ITV
Across 13 years, Jason has led the growth in revenue of ITV’s nine regional commercial teams in delivering creative business solutions by working closely in partnership with advertisers and their media agencies.
Prior to ITV, Jason spent most of his career at media agencies in London and Manchester in media planning and management roles, having started his career at Manchester Evening News.
Alex Peet, Content Solutions Manager, Channel 4
As a Content Solutions Manager at Channel 4, Alex collaborates with agencies and brands to deliver impactful Sponsorship and Partnership campaigns across the Channel 4 ecosystem.
Over her five years at the company, she has worked across both the London and Nations & Regions markets, tailoring partnership solutions for a wide range of brands and budgets. Alex is passionate about promoting creativity and encouraging clients to approach TV campaigns with fresh, innovative thinking.
Alex began her career in the Content Team at Publicis Media, where she managed media partnerships across print, digital, social, cinema, and broadcast platforms for major clients such as Nestlé and Aviva.
Laura Peterson, Sales Controller, Sky
Laura is experienced in media and business development with a career spanning nearly 18 years in the industry. Currently a key member of the Sky Media Sales Team, she has played an instrumental role in driving business growth with independent agencies outside of London.
Throughout her career at Sky, Laura has collaborated with a diverse range of advertisers to develop impactful partnerships and sponsorships. From introducing new brands to TV for the first time to crafting bespoke fully integrated creative campaigns, she brings expertise in growing brands with budgets of all sizes.
Chris Hudson, Chairman, HUB
Chris co-founded HUB in 2007, and has helped to grow the agency to the +50 strong team it is today. HUB’s integrated approach has always been focussed on delivering online and offline strategies for clients in various sectors, including Kingswood Mobility Group, CareCo, 247 Blinds and Strachan.
Chris’ expertise lies in integrating TV sponsorship campaigns with the wider marketing mix to deliver results for both brand and product awareness campaigns. He has extensive experience in fostering and maintaining relationships with ITV, Channel 4, Sky, Warner Bros and many other networks airing in the UK and further afield.
