A bespoke website fit for modern browsing habits

Operating across the UK, Strachan is a premium specialist in bespoke fitted furniture. In need of a walk-in wardrobe? Love the idea of a home library? Strachan can make it happen.


Website Design & Build, SEO


Consumer Goods, Home & Garden, Retail

HUB has provided valuable insight into both our market and our customers. With that understanding we have been able to work with them to develop an efficient and integrated marketing strategy.

Their full-service approach means they now handle all aspects of our marketing. The service we receive is first rate and I value our partnership.

Adam Strachan - Managing Director


Strachan’s 60 years of experience means they’re pretty great at building fitted furniture, but not so good at building websites. That’s where HUB comes in.

We’ve previously worked with Strachan on their brochure design and TV ads, so we were confident our team could deliver a sleek new website that met Strachan’s objectives and complemented their existing brand assets.

Their current website was outdated, not mobile friendly, and wasn’t CMS-driven.

The new website needed to:

  • Be simple to navigate.
  • Be responsive – our research discovered that Strachan’s customers are using mobiles and phablets to browse.
  • Increase conversions, especially from mobile devices.


Using customer feedback and heat mapping insights, we designed a website that would elevate the user experience and ultimately convert passive scrollers into red-hot leads.

Our new site map simplified the customer journey and was jam-packed with trust signals.

Strachan's new website included:

  • Easy-to-navigate product categories.
  • A dedicated service page.
  • Case studies.
  • Testimonials.
  • 'Stylish Living' - a useful blog page for reader inspiration.


Our data-driven approach meant Strachan’s new website did everything their customers wanted it to. It worked across different platforms, and it had the right content in the right places.


  • 116.8% increase in conversions from mobile devices.
  • 67.2% increase in visitors from mobile devices.
  • 8.1% increase in total conversions.

Time to tell your story?

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