Brand-side marketers are under pressure in every industry, but retail in particular comes with a unique need for data and audience insights.
That’s why HUB CEO Rob Shaw joined GO!‘s webinar panel, ‘Investing in Your Customers – Understanding Buying Behaviours in Retail’, last week!
Rob shared his insights on how retailers can better engage their audience, and why brand-side marketers need to be pressuring their agencies to do more of the legwork for them when it comes to data.
On the agenda:
- The ‘Messy Middle’ – The changing nature of consumer behaviour, buying journeys, and challenges facing retail in 2023
- Getting started – The options available to in-house marketers when investing in behavioural/data-driven analysis, and what might work for your resource
- An actionable approach – How to practically translate your efforts into your wider targeting, engagement, and conversion strategy
- Investing in your customers – Final advice, your questions, and deciding what’s next
