TV sponsorship. It’s widely seen as the pinnacle of advertising, reserved for big brands who can spend millions on 12-month brand awareness campaigns.
The reality is much different. Truth is, brands of all sizes can and do get results from TV sponsorship – whether they’re sponsoring a beloved soap for 12 months or a sporting event for two weeks.
So, whether you’re a TV regular or you’ve never been on the telly before, what do you need to know about TV sponsorship as we enter 2025?
That’s what our panel of experts from ITV, Channel 4, Sky and HUB have divulged in our latest recorded event, TV Sponsorship: How to get results from every budget.’
In this hour-long session, you’ll learn more about:
- The different types of TV sponsorship for brands
- Perceived challenges and misconceptions about TV sponsorship
- How the TV sponsorship landscape has changed in recent years
- What marketers and brand should keep in mind when budgeting for TV sponsorship campaigns
- How sponsorship properties are valued
- Good creative for TV sponsorship
- Measuring the success of a TV sponsorship campaign
- How it works as part of an integrated campaign
Who is this for?
- Marketers, owners and founders of B2C/D2C brands across all sectors and sizes.
So, whether you’re a TV regular or you’ve never been on the telly before, what do you need to know about TV sponsorship as we enter 2025?
