With only five days to produce and deliver the assets, our team relied on data and creativity to streamline the process. Our approach was simple. To help us move quickly and minimise costs for our client, we decided against commissioning new photography and videography. Instead, HUB deployed a strategic combination of images with proven rates of conversion and stills from Strachan’s current product range.
Each ident promoted a different product. Bespoke studies. Fitted lounges. Walk-in wardrobes. Everything that was relevant to the target audience.
Most importantly, we created visuals that spoke directly to Strachan’s target audience: 55+ and ABC1. We used imagery of popular products amongst the same demographic, hit the audience with trust signals such as Strachan’s 10-year guarantee, and included a clear CTA with a contact number. For viewers who feel more a home using a phone over a computer mouse, the latter was key. But the strategy didn’t end there.
To top it off, we paired the TV sponsorship and advertising with a robust PPC campaign that directed potential customers to the appropriate landing page – giving Strachan’s brand awareness campaign the best chance of success.
