Yee-haw! HUB has delivered the global campaign creative for Wow! Stuff’s latest hero product, Real FX Disney Stitch!
Working in collaboration with Wow! Stuff, Smyths Toys and Disney, we produced a compelling 30-second sizzle reel, ecommerce photography and lifestyle images that will have children of all ages clamouring to get their hands on the puppet.
The advanced Puppetronic toy features over 100 action and sound combinations, interactive touch sensors and lifelike movements, and arrives packaged in unique ‘alien capsule’ box with a Stitch certificate verifying its first edition status.
The toy launched worldwide today, on June 26th – celebrated globally as International Stitch Day.
It has already won several ‘Toy of the Year’ awards and is tipped to sweep many more before 2024 is over.
“HUB thrives on bringing creative visions to life, and working with Wow! Stuff on the RealFX Disney Stitch project was an absolute joy,” said Helen Hudson, HUB’s Managing Director. “Working from our in-house studios, our team was dedicated to capturing the essence of Stitch’s mischievous and cuddly personality and the delight it can bring to children of all ages.
“Our expert editors and copywriters ensured the plot of the sizzle reel was clear and the messaging concise, intriguing, and exciting from the very first second,” Helen continued. “The sets take some inspiration from the setting of the original Lilo & Stitch movie and we dare anyone not to fall in love with Real FX Disney Stitch after watching our actors play, laugh and cuddle with him.”
Wow! Stuff’s CEO, Richard North commented, “There were lots of things to consider, as the campaign will be active worldwide, but the HUB team handled a very stringent brief that had to meet the very high standards set by Disney with ease. The result is something truly amazing with each WOW! moment captured beautifully.”
Real FX Disney Stitch is on sale now, available at Smyths Toys in the UK, Germany and France, Amazon.com in the USA and Walmart in Canada.
Want to discover more about how we brought Real FX Disney Stitch to life? Read our case study here!
