When Kingswood Mobility Group approached us to deliver key aspects of their marketing mix in 2018, they already had a pretty solid foundation for us work with.
The two things missing? TV sponsorship and HUB.
We knew that Kingswood Mobility group’s target audience would respond in droves to recurrent messaging on TV. TV is trusted. It’s credible. It’s memorable.
We launched Assistive Bathing’s first 12-month sponsorship on ITV3 Mornings in 2019. Our client waited with baited breath, wondering whether this this long-term commitment would be a success.
And it was. Within weeks, brand awareness sky rocketed and lead generation soared.
So when a sponsorship opportunity opened up for ITV Everyday Favourites later in the year, we needed to act quickly.