Mastering campaign creative with La Redoute

The collaboration would see the winner of Interior Design Masters series 5 work with La Redoute Intérieurs to design a stylish range of homeware accessories. With a project of this size though, the results need to be beautiful. Show-stopping. Memorable.

The TV show pulls in an average of 2.8m viewers per episode, meaning La Redoute was about to be taking centre stage in front of an impressive captive audience. Luckily for them, they already work with an integrated agency that knows their brand inside and out.

With a tight three-month deadline, and photography, video, editing, packaging, print, animation, and digital design all on the bill, we had to get to work pretty fast. Hungry as always, the HUB team was straight to it.

Winner chosen. Logo created. Twenty hero products needing HUB’s design expertise to help them shine online. From intricate wall art designs to the oh-so-lovely product packaging, our team’s keen insight into La Redoute’s visual identity made for a collection that perfectly captures the essence of Roisin’s design aesthetic.

Next step; lights, camera, action. We built a gorgeous room set themed all around the La Redoute Intérieurs x Roisin Quinn La Fleur collection, producing beautiful lifestyle imagery of Roisin, the rooms and the individual products. Spanning a jam-packed five-day shoot, both in HUB studios and on carefully sourced locations, our team’s work was faultless.

Retouching and editing came next, as our team doubled down on creating the perfect still and video assets for web and social media. Our in-house experts worked together seamlessly, never losing sight of the two end goals: a happy client, and successful results.

From the brief hitting our desks in February to the campaign launch on 1st May, our team’s incredible expertise and deep understanding of La Redoute’s brand created something truly spectacular.

Just one week after launch, La Redoute’s La Fleur Instagram posts hit 15,000 engagements.

The content speaks for itself: it’s stunning, and definitely something that would stop most people during their mid-evening scroll.

But the best bit? Our client loved it, and the La Redoute x HUB relationship continues to thrive.