Leeds Galvanising & Powder Coating

A polished new brand for the North's most prestigious galvaniser

Leeds Galvanising & Powder Coating (LGPC) is an industry-leading metal finishing specialist. In under 30 years, LGPC has evolved from a little-known galvanising company to the largest galvanising and powder coating plant in the North of England.

Service

Marketing & Advertising Strategy, Brand Strategy, Website Design & Build, Social Media Management (Paid & Organic), Brand Development & Design, Photography, Video, TV & Film & Editing

Sector

B2B

Challenge

LGPC wanted a polished new brand. One that reflected its status as the North’s most esteemed galvaniser. That instilled confidence in its clients. And oozed prestige.

This rebrand needed to cement LGPC as a voice of authority. Reflect the brand’s rich history. Fuse social value into the brand’s ethos.

Before any of that, LGPC needed an agency to get under its skin and discover what makes them tick.

Solution

HUB’s incisive discovery process unearthed LGPC’s core values and brought to light the substance that truly sets them apart from the competition.

We forged LGPC’s new mission, vision and values around these pillars and used them to build a powerful new brand narrative.

The visual identity process was a collaborative achievement between HUB and LGPC, guided by extensive competitor research and a desire to launch our client to the big league. The result? An elevated brand identity that is completely unique to LGPC.

From brand messaging and strategy to digital development, this project demanded almost every element of HUB’s expertise.

Our integrated approach encompassed:

  • Brand strategy and design
  • Website design and build
  • Sleek printed marketing collateral
  • Experiential design for a new marketing suite
  • On-location photography and videography
  • The commissioning of a logo ident
  • Vehicle wrapping design for lorries up to 18 tonnes

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