Launching the world's first biometric tap with Verossi

When Verossi were ready to release their biometric boiling water tap, they knew they needed someone who could make the right kind of noise. Enter HUB.

At HUB, we do it all—performance marketing, content, brand work… you name it. We also had some solid sector experience under our belts, having shot and produced TV and digital content for boiling water taps before.

The plan? Put the product on a pedestal. We wanted to show it off in action—highlighting its child-friendly safety features, its functions, and just how easy it is to use. These assets would become the backbone of our paid media strategy.

Not only that, we needed to ensure that everything was consistent. From brand imagery to website copy, Verossi needed an unmistakable tone of voice for this flagship product and that tone of voice needed to flow through everything they produce related to this product.

To shout about this product in a cost-effective way, we recommended shooting in a showroom. It gave us stunning backdrops without blowing the budget.

We knew we had to do this high-end product justice—so every detail mattered. From showcasing the benefits and usability, to elevating the aesthetic, we pulled out all the stops.

Thanks to our experience working with models, we brought in a perfect fit for the shoot. Our in-house art directors styled everything beautifully, using accessories from our own prop store to keep things seamless. Shooting in a commercial location can be tricky (you’re not in a closed studio, after all), but our team handled it like pros—capturing stills and video simultaneously without missing a beat.

Meanwhile, back at HUB HQ, our brand and content experts got to work crafting a clear tone of voice and brand language that brought Verossi to life—positioning the product benefits front and centre in the most streamlined, effective way.

Speed and agility were key. We wrapped all photography and videography in a single day, and the full planning, shooting, and editing process was complete within just six weeks.

The biggest perk of working with an integrated agency like HUB? Everything Verossi needed was under one roof. From Studio to Performance, our teams stayed perfectly in sync throughout.

The speed of this product launch wouldn’t have been possible without that kind of integration. We planned and executed every step—from concept to content—ensuring all assets were shot in both portrait and landscape for seamless use across every digital touchpoint.

We’ve got a pretty great team… even if we do say so ourselves.