Kingswood Mobility Group
Kingswood Mobility Group is a market leader in the mobility sector. From riser-recliner chairs and adjustable beds to sophisticated walk-in baths and showers, Kingswood Mobility Group provides people of all ages with the technology to stay independent in the homes they love. The group comprises six successful brands: Adjustable Bed Factory, Assistive Bathing, AquaLift, Easy2Bathe, The Recliner Factory and Willowbrook Mobility Direct.
Service
Video, TV & Film & Editing, Broadcast & Press Media Planning & BuyingSector
Consumer Goods, Electronics, Retail
With their diverse range of creative and media talent, as well as their in-house studio capabilities, HUB has been a key partner to support our sustained growth – most notably, securing long term TV sponsorships properties. We truly value HUB as a trusted extension of our own marketing team.
Darren Cole, Head of Marketing
Challenge
When Kingswood Mobility Group approached us to deliver key aspects of their marketing mix in 2018, they already had a pretty solid foundation for us work with.
The two things missing? TV sponsorship and HUB.
We knew that Kingswood Mobility group’s target audience would respond in droves to recurrent messaging on TV. TV is trusted. It’s credible. It’s memorable.
We launched Assistive Bathing’s first 12-month sponsorship on ITV3 Mornings in 2019. Our client waited with baited breath, wondering whether this this long-term commitment would be a success.
And it was. Within weeks, brand awareness sky rocketed and lead generation soared.
So when a sponsorship opportunity opened up for ITV Everyday Favourites later in the year, we needed to act quickly.
Solution
It wasn’t as easy as using the same idents for a new sponsorship property; this opportunity would work best if our client kept their existing ITV3 Mornings sponsorship property to promote another brand.
That brand was Willowbrook Mobility Direct.
Working within ITV’s tight timescales, HUB was able to:
– Plan, produce and deliver new idents for Willowbrook Mobility Direct
– Re-edit Assistive Bathing’s existing idents for ITV Everyday Favourites
…all within two months.
Our in-house studios, keen industry insight and unique relationship with ITV meant we could deliver a super swift turnaround.
Results
TV sponsorship has transformed Kingswood Mobility Group’s marketing strategy. Five years on, HUB has managed TV sponsorship idents for a number of Kingswood Mobility Group’s brands – and the results continue to wow our client.
