Baird Group

Helping Baird Group command attention in a crowded online market

Baird Group has been dressing men well since 1894. Ted Baker, Ben Sherman, Racing Green, Suit Direct - they're all part of the Baird Group empire.


Photography, Video, TV & Film & Editing


Fashion, Retail


Baird Group’s fashion has evolved since 1894. Unsurprisingly, so has the way consumers shop for clothes.

Baird Group’s brands aren’t just challenging direct competitors like Fred Perry and Tommy Hilfiger anymore. They’re competing against the likes of BoohooMAN and COLLUSION on online marketplaces: ASOS. Debenhams. Amazon.

Baird Group needed an agency who could:

  • Shoot attention-grabbing e-commerce photography
  • Deliver high quality campaign videos
  • Reflect Baird Group's rich heritage
  • Capture the unique essence of each brand


HUB Studios boasts three photography studios. Our stylists and makeup artists are overflowing with creativity. Our loading bay is practical for large-scale shoots.

And Baird Group knew we were the perfect solution. Our talented team has captured some of their biggest and most daring campaigns.

Baird Group trusted our creative vision and hunger for quality, giving our team the freedom to experiment with original stills and elevated styles of e-commerce shots – and the results are spectacular.


  • Suit Direct's SS22 Wedding
  • Scott & Taylor's SS22 Lookbook
  • Racing Green's AW21 Casualwear
  • Ben Sherman’s Christmas 2021 Accessories

Time to tell your story?