Solution cont.
Imagery was important too. Competitors such as DryRobe, Superdry and Regatta were leading with strong brand images, and we needed to elevate Drytino to that level. That’s where our creative team come in. Although Drytino’s robes already look great, HUB’s photographers and videographers know a thing or two about giving a glow-up. Having this asset bank meant we could ensure consistency across all platforms and the images appealed to the right audience, in the right way.
Meanwhile, our PPC and paid media teams set to work picking up performance. Communication and clarity with the client were key. We don’t like to just be reactive; we gave the client upfront updates, clear rationale, and improved their knowledge of digital marketing strategies.
Getting integrated into Drytino’s business and identifying trends, patterns, and opportunities gave us the perfect footing. And a strategy that redefined the brand story, elevated it, and found a number of traffic wins helped us take off.