Elite Pro Sports

Capturing England Rugby League's daring World Cup kit

Elite Pro Sports are an online sports retailer specialising in sporting franchises, e-commerce and distribution. Ever wonder how teams like Doncaster Rovers, Leeds Rhinos and Castleford Tigers look so sharp? It's all thanks to Elite Pro Sports.




Retail, Sports


Oxen Sports, a sister brand of Elite Pro Sports, had designed and manufactured the England team’s brand-new Rugby League World Cup kit in 2022. It was bold, it was blue, and it was ballsy.

With all eyes on England as the host country, Elite Pro Sports needed an extraordinary photo shoot to showcase its extraordinary new kit. The images would be used across the entire World Cup campaign, hitting social media, retail spaces, printed media, billboards, and e-commerce websites in full force.

The shoot needed to:

  • Show the England Rugby League team as a fearsome opponent
  • Prove the versatility of the casualwear
  • Encourage fans to buy the items online and in-store


HUB has worked with Elite Pro Sports on several shoots before. We photographed the Leeds Rhinos and Castleford Tigers teams in their striking 2022 Magic Weekend kits – so we knew exactly what shots were needed for this new kit to make an impact.

The shoot featured some of the Rugby League’s biggest names: 25 players from the England men’s team, England Women’s captain Emily Rudge, World Cup-winning hero James Simpson, and club legends Gareth Ellis, Danny Maguire and Paul Sculthorpe.

We covered it all. Single portraits, pairs, larger group shots. Better still, our previous work with the client’s requirements meant we wrapped the shoot in a single day.


Despite divided opinions on the kit’s change from the team’s classic red and white, the launch was a runaway success.


  • 3,900 Instagram likes
  • 1,500 Facebook likes
  • 3x more shirts sold compared to 2021 kit

Time to tell your story?

Let’s chat