Euro Shopper

Boosting Euro Shopper's shelf-esteem

Euro Shopper is the leading convenience brand in the UK. Out of milk? In need of a quick chocolate fix? Chances are you'll pop to your local Premier, Budgens or Londis and snap up a Euro Shopper product.


Packaging Services, Brand Development & Design


Beauty, Food & Drink, Home & Garden, Retail


Euro Shopper’s red and yellow packaging is iconic – but with big brands challenging own-label products with aggressive discounts and promotions, Euro Shopper needed a fresh new look to boost its shelf appeal.

The new packaging needed to:

  • Highlight the quality of Euro Shopper's products
  • Hold its own alongside brands like Cadbury's, Monster and Heinz
  • Keep its pricing prominent


The results of our customer research were clear. Euro Shopper’s customers would be influenced by packaging that was striking, legible and relatable. So that’s where we started.

We replaced block capitals with contemporary typography to maximise space and enhance readability. Our in-house photography team used actual Euro Shopper products to create eye-catching images which would boost customer confidence. And our fantastic repro team made sure the colours stayed vibrant whilst sticking to our client’s print budget.


Euro Shopper’s new packaging delivered everything our client wanted it to. It boosted customer confidence in the quality of Euro Shopper’s products and the improved navigation of on-pack information. Most importantly, Euro Shopper’s products now stand out against competitor products on the same shelf.

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