The Luxury Food Collective

Boosting brand awareness and seasonal sales for The Luxury Food Collective

Presenting an exclusive and curated selection of luxury food and drink, The Luxury Food Collective gives foodies the ability to savour a mouth-watering selection of European and British delights from the comfort of their very own home. From delectable Majani chocolates to the finest Italian caviar, it's all available with a few simple clicks.

Service

Brand Strategy, Digital Strategy, Data Analysis & Reporting, PPC & Display, Social Media Management (Paid & Organic), Brand Development & Design, Digital Design, Photography, Print Planning & Buying

Sector

Food & Drink

Challenge

The Luxury Food Collective had a great story to tell. The only problem? They didn’t know how to get it out there.

Along came HUB. Armed with years of experience in brand strategy and development, and offering data analysis, performance marketing, photography, media planning and print all under one roof, The Luxury Food Collective had just found their new culinary counterpart. And with Christmas creeping closer, it was the perfect time to raise our client’s brand profile and give customers a taste of what they’d been missing.

The Luxury Food Collective is a key player in both B2B and B2C markets, so the creative needed to turn the heads of corporate and personal gift-givers alike.

As their new lead creative partner, HUB was tasked with shooting festive photography that captured the essence of the brand, making sure the luxurious experience of every taste saturated each shot.

Luckily for our client, artistic vision paired with technical expertise is HUB’s sweet spot. Being the foodies that they are, they couldn’t resist a big old slice.

Solution

Our expert photographers wrapped up shooting in four short days, and then it was time for our creative studio to work their magic.

Paid media banners. Full-page print adverts in Le Cordon Bleu and Radio Times. Tailored creative for paid and organic social media. All elevated by emotive copy that immersed audiences in The Luxury Food Collective’s exquisite brand story.

We certainly helped our client make their mark in the gift-giving market, unveiling the brand through convincing marketing and a powerful online presence. Most importantly, we generated brand and product awareness when they needed it most.

HUB delivered:

  • Visually memorable imagery that cut through in a saturated Christmas market.
  • Social media ads that made an impact.
  • A razor-sharp paid media strategy that increased exposure and thwarted competitors.

Results

HUB acted as an extension of the The Luxury Food Collective team, embedding robust marketing strategies that complemented our client’s ambitious objectives.

Boasting an impressive 97% growth in revenue in December and a ROAS worth raising a glass of France’s finest bubbles to, our team’s brilliant work achieved even better results.

A culinary brand dreaming of a fruitful Christmas, and an integrated agency who were equipped to deliver: A festive pairing good enough to eat.

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