A playful, modernised brand for a leading online retailer

The first 247 Blinds x HUB project was a TV ad in Spring 2023. With a successful first project ticked off, they swiftly returned and asked us about brand strategy and creative direction for their entire brand. Music to our ears.

A brand of this stature needed a solid identity to match. One that pushes its reach to new heights. One that makes audiences pause in their tracks, carefully considering their next commercial decision.

Standing out from the competition was a big part of the brief and, in a highly saturated market, that is a challenging task. But with a bunch of strong, happy customers behind the brand already, creating something with mass appeal was an exciting prospect. One that our brand strategists and creatives were ready for.

Three months. One determined integrated team.

Pulling together a brand playbook of an eye-catching colour palette, playful tone of voice and creative assets helped to create a fun, mass-market, digital-first brand.

We created a new strapline. Out went ‘Everything clicks into place’ and in came ‘Happy starts at home’ – more emotive, inclusive and adding an element of softness to the sharp branding.

Humour was an important addition to the brand too. That isn’t always easy to execute. From colour to language, everything was a careful consideration. The new look and feel emphasised the fun behind the new brand identity and pushed them closer to becoming what they wanted to achieve; a successful ‘everyman brand’ that doesn’t take itself too seriously.

An intentional Valentine’s Day launch was the perfect match for the new brand launch. It pushed boundaries. It meant 247 Blinds stood out from the crowd online. Intentional humour injected throughout the creative brought 247 Blinds to the consumer’s level as a brand that doesn’t take itself too seriously. A brand that gets you. A brand that you want to shop with, or at least give a follow on Instagram.

Launching at the same time as their new product ‘Twist&Fit’, it was a perfect time to see how the new brand can elevate and increase sales too.

The 247 Blinds team predicted they’d shift an ambitious yet achievable number of ‘Twist&Fit’ products in the weeks following the launch. They exceeded this target by 400%. Hustlers!

There’s no denying that the new brand identity has influenced this success. The brand playbook our team created has had a clear influence on web design and social media posts, maintaining consistency in terms of both look and feel – something every great mass-market brand should do well.