Strachan
Strachan Furniture has been transforming homes with space-saving solutions for decades. From media units to wall beds to bespoke lounge furniture, they've built their reputation on quality, craftsmanship, and customer service.
Service
Digital Design, Digital Strategy, Marketing & Advertising Strategy, Photography, Social Media Management (Paid & Organic), Video, TV & Film & EditingSector
Home & Garden“We’ve worked with HUB for several years now across all aspects of our marketing. When they suggested we trial paid social, it made complete sense. They already understood our business, our customers, and our market inside out. Because of our existing relationship, they could move quickly – from identifying what we needed to getting it in front of the right people. Within a month, we were already seeing strong results that more than justified the investment.”
Adam Strachan, Managing Director
Challenge
We’ve been Strachan’s marketing partner for over a decade, handling everything from brochure design to TV advertising, web development to print campaigns.
But as the media landscape evolved, so did the opportunity. With a strong offline presence and a loyal customer base, Strachan was ready to expand their digital footprint – and we knew exactly how to get them there.
Enter: paid social.
The brief was straightforward: diversify channel spend and find new ways to reach customers where they’re already spending time. Paid social offered that opportunity, but success would depend on creative that actually resonated.
Here’s what we were working with: existing imagery that had served traditional channels well, but minimal video content for digital. The data was clear – video was outperforming static content across the board. If we wanted paid social to deliver, we needed fresh creative built for the platform.
Solution
The advantage of a longstanding relationship? We already knew Strachan inside out. Years of designing brochures, shooting TV ads, and building their website meant our entire team – from creative to strategy – understood the brand, the products, and what makes their customers tick. That depth of knowledge meant our paid social team could move fast.
We organised a shoot in Strachan’s showroom – not just to showcase finished products, but to bring audiences into the buying experience. Video content demonstrated how the furniture worked in real spaces. Wall beds transforming bedrooms. Media units maximising living room storage. Modular lounges adapting to different layouts. The shift was deliberate. Instead of just showing what Strachan sells, we showed how it solves problems. Real rooms, real solutions – and space-saving furniture in action.
We separated ad groups to balance performance with profitability. Best-selling products got the budget they deserved, while higher-value items received targeted attention to drive bigger orders.
We also launched a consultation campaign to drive showroom visits. Location-targeted ads on social platforms reached nearby customers at exactly the right moment, turning scroll time into appointment bookings.
Results
Paid social didn’t just diversify Strachan’s channel mix – it transformed their digital performance. Revenue from Meta increased by a serious percentage, proving that the right creative strategy can deliver serious commercial impact.
Strachan now had a scalable, efficient channel alongside their traditional media – all working together as part of one integrated strategy.
The results spoke for themselves. So did Strachan’s response. They doubled their investment, and what started as a trial became a core channel. Job done.
