If you weren’t able to join us for our Leeds Digital Festival talks, that’s okay – our team have recorded their sessions for you, so you don’t miss out on any key insights!
Talk 1: “Why’d you have to go and make things so complicated?” Navigating SEO in 2025
SEO can feel like a constantly moving target – algorithm updates, endless tools, conflicting advice and more platforms than ever before. But, at its core, great SEO still comes down to a few timeless principles.
Join Malc and Sanjay as they share how brands are cutting through the noise and futureproofing their SEO strategies.
Our afternoon session, titled Hype Vs. Honesty: The New Digital PR Frontier, was split into two talks:
Talk 2: “Scream if you wanna go faster!” Getting noisy with Digital PR
Digital PR has become a core part of modern marketing – but too often, brands fall into the trap of playing it safe. Safe ideas don’t earn headlines, links, or attention. Bold ones do.
In this session, Matt and Jade explore how marketers can push past the noise by leaning into big, brave ideas that spark genuine interest with journalists and resonate with readers. You’ll learn how to craft campaigns that not only drive links and coverage but push brand fame and authority to the next level. If your digital PR strategy is starting to feel predictable, consider this session a wake-up call.
Talk 3: “Can’t we just lie?” Marketing, AI and Digital PR in 2025
Influencers and experts are bombarded with daily requests for insights. The easiest route? Ask AI for a quick take, see their name in the byline, collect the fee, and move on. But when everyone does the same thing, expert opinions start to blur together. They lose originality, depth, and trust – and AI is to blame.
Join content and Digital PR specialists Mark and Matt as they explore how to cut through the AI-generated noise in 2025. If you want to create content that prioritises truth, delivers real value, stays rooted in authenticity and actually drives results, this session is for you.
