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ROUNDTABLE: Marketing to the over-55s 23/9/26

August 2026

Fancy a chat about marketing to over 55s?

Because we think it needs doing differently.

Traditional demographic playbooks don’t cut it with this market, and we want to talk about why.

Introducing ‘Age of Opportunity’, a roundtable specially curated for marketers and brand owners in the 55+ market.

We’ll be discussing…

  • Where age-based targeting falls apart 
  • Balancing needs-based messaging with creative that actually feels aspirational 
  • What builds trust with an audience who’ve seen every trick in the book

Plus more talking points we can’t wait to get stuck into. 

Who is this roundtable for?

Any senior decision-makers losing sleep over targeting, creative, or operational headaches in the 55+ space, whatever industry you’re in.

Spaces are limited to keep the group focused and the conversation candid.

Attendees will also be featured in subsequent editorial coverage produced by Prolific North.

Sounds great! When is it?

  • Weds 23rd September
  • Bill’s, Leeds, LS1 6JL
  • 9am – 11am

We’ve hired out Bill’s stunning private dining room to keep the event nice and intimate. And yes, a plated breakfast is on the table!

Complete the form below to register your interest. We’d love to see you there!

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