Say hello to our new friends at Bababing!
Last year, this super-chic parent and baby brand came to us in need of a full-service approach to their digital marketing strategy. Six months on, we’ve driven a 105% increase in sales and a 91% increase in orders!
Founded by three Yorkshire brothers in 2004, Bababing creates practical, affordable and stylish baby products and accessories beloved by parents and children across the globe.
Bababing trusted HUB to lay down a cohesive strategy across website and content production, SEO, influencer outreach, Digital PR, email marketing, paid social and PPC, and the results speak for themselves.
Instagram views have increased by 297%, with post interactions surging 622%, driven by a fresh strategy that prioritises personality-led content and motion-heavy creative designed to engage and convert.
Email marketing proved particularly effective during Black Friday, with HUB using paid social media marketing to build a VIP early-access list that delivered strong conversion rates.
Digital PR placements in Women’s Health and Netmums also gained an estimated 40,000 coverage views, amplifying Bababing’s brand awareness across key parenting audiences.
Together, these channels have delivered record-breaking results and strengthened Bababing’s position in the competitive nursery retail market.
Nick Robinson, founder and managing technical director at Bababing, said: “We’ve been working with HUB for around six months, with the team looking after our social and web channels – the performance has been amazing. The HUB digital team has been so helpful in rebuilding our digital channels with granular detail across all paid and social activity. This helps us with true sales and financial reporting, not to mention working with the team on creating a brand, social, and sales strategy to enhance our ever-growing presence within the nursery industry.”
Rob Shaw, CEO at HUB, added: “Bababing is exactly the kind of brand we love working with – ambitious, collaborative, and ready to push boundaries. Seeing the results we’ve achieved together in just six months shows what’s possible when you get the strategy right across every channel. We’re excited to see where we can take the brand next.”
Keep your eyes peeled for the case study coming soon!
