Pikachu, we choose you! Say hello to RealFX Pikachu – the brand-new Puppetronic from WOW! Stuff!
HUB has produced the launch campaign for the RealFX Pikachu, the newest product from WOW! Stuff’s RealFX Puppetronic collection.
Working from concept through to delivery, our expert production team created a range of product videos and photography, bringing RealFX Pikachu to life ahead of Pokémon Day on 27th February – and the 30th annual global celebration of the first Pokémon games.
WOW! Stuff’s creative brief called for visuals that matched the product quality – not a standard toy launch, but content that shows the genuine interactivity of the product while showcasing its real look and feel. RealFX Pikachu features over 120 sound and action combinations to recreate Pikachu’s iconic expressions, movements, and adorable personality.
Our response? A single day location shoot at LS-TEN, a Leeds skatepark and independent school that supports young people with Social, Emotional, and Mental Health needs! Our team chose this filming location to reflect Pokémon’s core themes of community, belonging, and self- discovery. Filming with models interacting with Pikachu brought a natural and relaxed energy to the footage, capturing the detail and character of the toy in a real-world setting.
This was the first location shoot HUB and WOW! Stuff have undertaken together and it was delivered across a tight timeline to support product pre-orders going live on Pokémon Day. The finished content package included 30, 20, 10, and 6-second edits of the film, alongside a full set of product stills. The content will run across the UK and over 20 international markets, spanning retailer websites, catalogues, paid digital, organic social, print, and TV.
Richard North, co-founder and CEO of WOW! Stuff, comments: “Having Pikachu as part of our Puppetronics collection has been an exciting milestone for us, especially during Pokémon’s 30th year. We knew from working with HUB previously that they could showcase the technology, the features, and the emotion of the product, and the final creative gets across the charm of Pikachu perfectly.”
Rob Shaw, CEO at HUB, adds: “We love working with WOW! Stuff. They bring us briefs that let us flex our full production capabilities, and this one was right up our street. Pikachu is one of the most beloved and recognisable characters around, so we wanted to capture that personality while showcasing what makes the Puppetronic by RealFX product so special. We’re really proud of what the team produced.”
Pre-orders at Pokémon Center UK – the official online store for Pokémon merchandise – are now sold out, but the Pikachu Puppetronic is available to order at Smyths Toys.
